Universal Tag Tie: One Tie for All, Easy Positioning
When "tracking" isn't just about finding things.
In an era where movement is becoming faster and faster, the locations we mark are increasing as well.
The positioning dot on a phone has long ceased to be just a coordinate on a map; it is the link between us and our lives—a bicycle that accompanies your commute, a runner in an important race, or a travel itinerary where you cannot be present the whole way.
What we want to know has never been just "where is it," but "is it safe and sound?"
And this concern is the starting point for Bone's design of the Universal Tag Tie.
Tag Tie suitable for various chip sizes (Source: Bone Collection)
Daily Movements in the City Hide Countless Things We Care About
Moving through the city has long been more than just a process of getting from Point A to Point B.
Bicycles, scooters, and motorcycles carry the rhythm of daily life; running shoes and timing chips record the trajectory of physical and mental progress.
But every time they leave our sight, a bit of uncertainty accompanies it—
● If the bike is parked on the roadside, will it be moved?
● Is the child running into the crowd during a race still within a safe range?
● Can important gear, chips, and trackers stay securely in place?
These questions may seem small, but they exist tangibly in our lives.
Tag Tie can be hidden in various places on a bike (Source: Bone Collection)
The Beginning of Generation 1: AirTag Bike Tie, Born for a Single Need
Bone's first-generation AirTag Bike Tie was born from a clear scenario—
How to securely and discreetly fix an Apple AirTag onto a bicycle?
That was a solution regarding "anti-theft and loss prevention":
● Low profile and discreet, hard to detect;
● Stable attachment, does not affect riding;
● Making the tracker no longer just an accessory, but a part of the bike.
This generation of products solved a very concrete and urgent problem, accumulating Bone's design experience in "Positioning × Attachment × Daily Use."
But as user feedback grew, Bone began to think—what if the object being tracked isn't just a bicycle?
Moving from "Dedicated" to "Universal"
The new generation Universal Tag Tie: Designed for people truly "on the road."
When Bone evolved the AirTag Bike Tie into the Universal Tag Tie, it wasn't to serve more "general scenarios," but rather the opposite—to focus more on those users who spend a long time on the road, face higher movement risks, and have a deeper reliance on positioning.
Thus, the core user profile for the new generation Universal Tag Tie gradually became clear.
Cyclists | Riding Routine from Cities to Mountain Trails
For cyclists, positioning has never been just a backup; it is a necessary peace of mind.
Whether it is a road bike for daily commuting, a mountain bike (MTB) racing through forests on holidays, or an E-Bike for long-distance travel, parking, resupplying, or briefly leaving the bike out of sight are all very common scenarios during a ride.
The Universal Tag Tie can firmly fix the tracker onto the frame—low profile, non-interfering with the ride, and not limited by bike models—allowing riders to stay in control of their bike's location while switching between different terrains and routes.
Runners | Key Nodes in Marathons and Races
For long-distance runners, positioning is not just about recording results; it is about safety and real-time awareness.
In marathons or large-scale events, the race chip is the most important link between the athlete and the event system.
The Universal Tag Tie can be attached to shoelaces, securely fixing the chip's position without affecting stride or shifting easily.
For the runners themselves, it means focusing on rhythm and breathing; for family, friends, and event organizers, it is the reassurance of "knowing where you are."
Attaching to shoelaces to track runner positioning, quickly finding family and friends (Source: Bone Collection)
Hikers | An Extra Layer of Preparation Where Signals Are Unstable
Hiking and outdoor activities are moving scenes that most require preparation for "just in case."
With lots of gear, drastically changing environments, and unpredictable weather, trackers or tracking chips are often useless if they cannot be securely fixed.
The Universal Tag Tie's eco-friendly silicone material and applicable tube diameter of 7–34 mm allow it to be attached to backpacks, gear supports, or specific structures, maintaining stability and durability even under wind, rain, and long-term outdoor use.
An extra layer of security for family and friends hiking or camping outdoors (Source: Bone Collection)
From "Usable by More People" to "Better for the Right People"
The "Universal" in this generation of Universal Tag Tie is not about blurring the lines between groups, but about sharing a reliable solution among professional users. Cyclists switching between different bike models; runners using it in different races and training; hikers adjusting it among different gear configurations. The same tie corresponds to different scenes but the same need—stability, discretion, durability, and positioning you can truly trust.
In reality, it's not just AirTags that need to be tracked.
Trackers from different brands, competition chips, and activity tracking devices come in various sizes and uses, but they all face the same problem: how to be fixed properly?
Thus, Bone decided to deconstruct the essence of this matter—not designing an accessory for a specific device, but designing a solution for "the act of positioning itself." The Universal Tag Tie was born from this.
Universal Tag Tie: One Tie for All, Easy Positioning
The Universal Tag Tie continues Bone's consistent design philosophy, solving the most complex usage scenarios in the most intuitive way.
One tie, corresponding to more possibilities.
● Universal Size Design: Accommodates various trackers and chips within 57 × 45 × 10 mm
● Unique Strap Structure: Quickly fixes to suitable positions without tools
● Applicable Tube Diameter 7～34 mm: Whether it's a frame, pole, or other structure, it applies flexibly.
It doesn't limit "how" you use it, but hands the choice back to life itself.
Concealed, anti-theft, anti-scratch, can be hidden inside the seat post or frame and many other locations (Source: Bone Collection)
Not Just Tracking Bikes, But Guarding People on the Move
In terms of usage scenarios, the Universal Tag Tie is more open than before.
● Bicycle Positioning: Commuting, traveling, daily parking—know your bike's location at any time
● Scooters, Motorcycles: Different vehicles, one tie fits all
● Shoelace Attachment: Paired with road running chips, assisting in tracking runner routes and safety
When positioning is no longer tied only to objects but accompanies people on the move, the meaning of guardianship expands accordingly.
The Choice of Material is also a Choice of Values
The Universal Tag Tie uses eco-friendly silicone material, not for the sake of labeling, but for practical use.
● Weather-resistant, waterproof, dirt-resistant, suitable for long-term outdoor environments;
● Fully washable, no special maintenance needed;
● Flexible yet stable, striking a balance between fixation and protection.
Such a material choice comes from Bone's consistent belief: Good design should accompany you for a long time, not be replaced quickly.
Bone's Design Core: Marking What You Care About
From the Cup Tie and Bike Tie to the Universal Tag Tie, what Bone makes has never been just a single product, but a way of thinking that is close to daily life.
We are not just marking locations, but marking the things and relationships that are important to us.
That could be a bicycle, a competition, a journey, or a sentiment of "feeling at ease even when not by your side."
The Destination of Positioning is Peace of Mind
The Universal Tag Tie is not a strap that exists for technology.
The reason for its existence is to make the act of positioning more natural and closer to life.
One tie for all, easy positioning.
Starting from marking what you care about, let design become the backing for your safe movement.
Bicycle positioning, always knowing the location of your beloved bike (Source: Bone Collection)